Have you ever wondered where your brand is appearing when selecting the Audience Network, Instant Articles or In-Stream Videos?
Wouldn't you like to prevent your Ads from running next to certain types of content?
If you want, you can.
Basically you have follow the next steps:
Two things could happen after doing this 3 firsts steps:
In both cases, go then to the "Edit" section of the Ad Set (pencil)
and apply or create a Block List (in case the excel was not empty)
You can also exclude categories as seen above this line.
Going back-> if your downloaded excel was empty, click on Create a block List.
You will access to the are where Block Lists are created + another chance to download the list of places where your ads could have appeared.
This time for sure, the excel should work. You will find pages with good content and others of dubious reputation. Exclude pages that doesn't match with your brand.
Once the Block Lists are created, just apply them on your Ad Sets.
I think this function is awesome. However, what I still think is missing is how my Ads performed on these pages. I mean, if appearing in certain pages was profitable for my business or not?
Would be even more awesome if we could place more Ads and allocate more budget in.
If you want to continue reading about this topic, visit Facebook Business Help