How Apple ITP2.1 will impact your digital marketing campaign

itp safari May 20, 2019

The latest development of Apple includes the latest version of Intelligent Tracking Prevention (ITP) in the beta versions of its software. The launch has been announced on and details the complete changes in ITP2.1. Apple says that these changes are driven by privacy, security and performance.

Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short, this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days.

This latest version of ITP has very significant implications for web analysts, and everyone whose job involves implementing or maintaining digital analytics software should be aware of the changes.

Join FREE FB & IG Ads Webinar by Patrick Wind!

Learn the exact Bid Strategies, Audiences & Ads that Patrick has applied to over 120+ Brands to generate over €10,000,000 with their Facebook & Instagram Ads.

Sign up now

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.