Recorded content is and will continue to be vitally important to most businesses as when used properly they can help deliver more value to our customers while allowing us to use our time more efficiently.
That said, recorded content always lost value with the pass of time, but its devaluation rate is growing faster due to how easy it is to replicate, store it, and to access it, while live content is getting increasingly valuable in comparison. There are many practical reasons that can answer the reason for this trend, although perhaps the greatest “culprit” is our human condition.
Does anyone imagine attending a concert of our favorite music band where the band is not going to be present at the concert and what we hear are the recordings of their songs? Surely not, even despite that the recordings would have a better sound quality and would generally be a more polished version of the songs than a live concert.
Why is this happening? People like to be connected; we like when there is an exchange of energy. Yes, it sounds spiritual and esoteric, but ... isn't that true? We like to know that the other person invests his/her time and energy in us in some way and we are present when that’s happening, although at the moment of truth the message being transmitted could have been recorded and in terms of content, it would not have different quality. We like to have direct feedback, and not only because of how practical it is to have an answer to exactly what you ask.
Taking this into account is increasingly vital for any freelancer or company. The strength of the “Live” in any of its forms (for example, Q&A) cannot be ignored and must be used in every way possible with the business we have. Part of the key to the success of the Stories is that it simulates elements of the live content so well and adding an element of convenience to being able to watch it throughout the day.
So, you want to leverage better your free time? Go live.
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