Normally, when we think of special sales times when consumers are more inclined to buy, what comes to mind is the end of the year festivities. The question is, why take advantage of only those days when there are more special dates and events throughout the year?
It is important to keep in mind that depending on the country where we sell, the dates of some special events may vary and that each country and region usually has its own unique events. For example, Saint George's Day, April 23rd, although it is celebrated throughout Spain, has special significance in Catalonia.
In this article, we review the most important ones (with European dates) and for which it is worthwhile to be prepared. Of course, there are special dates for specific niches such as the day of the dog, July 21, and many others. According to our niche, it is recommended that we have these dates under control. In pages like www.daysoftheyear.com, you can see almost all the special events organized throughout the year.
By the way, what do we mean when we say, "be prepared"? It's not only about being willing to make price reductions on specific dates (which we recommend avoiding as much as possible) but to personalize our advertising campaigns as much as possible to each event. If what we can adapt to the event is the product itself, better than better.
The goal is to adjust our videos, images, and texts according to the event to make our ads as relevant as possible to our audience. For example, when Mother's Day is approaching, not everyone is thinking or knows exactly what they are going to give their mothers. Therefore, ads that are well adapted to that need are more likely to catch the attention of potential customers and encourage them to buy from us.
As we have already mentioned, these are the big events of the year for all companies in general. It is very advisable for each company to create its own calendar. It is something that can take only a few hours if it is done for the first time, but it will serve us for years to come.
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