Eventbrite and Facebook announced the launch of a new “Ticketing on Facebook” product that brings ticketing functionality to Facebook Events. Facebook users can now sell tickets to events “without ever leaving the app” with this functionality. The idea is that people will be able to buy tickets without being chucked out to a third-party site.
The new feature allows anyone with a Facebook page to “Create Tickets” when setting up an event, easily adding paid or free tickets to their event. Tickets will also be shown on the Facebook Event Page quite prominently, and users can buy tickets directly on Facebook, or register for free events as well.
“700 million people use Facebook Events each month and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events”, said Pat Poels, SVP of Platform at Eventbrite. The feature will also “include basic event management tools like the ability to track registrations and sales via a dashboard, and tools to help hosts communicate with their attendees.”
The new Ticketing on Facebook product is only available in the U.S. for now.
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