Understand your performance and audience on Instagram with this 3 steps 馃
Whether as companies or freelancers, we all have certain objectives of what we want to achieve on Instagram. The most common - reach up to X followers. Peter Drucker, legend of business administration, said "you cannot manage what you cannot measure" and we cannot agree more with this. Instagram also knows how important it is to measure results and carry out an analysis, and that is why they allow us to do so with Instagram Insights.
Step 1 - Define your goals and choose your metrics
Do you want to do branding? Use web visits, impressions, reach and followers. Do you want to be more engaged with your followers? Use likes, shares, comments and post saved. Do you want more sales? Use clicks
Step 2 - Find out if your Instagram followers have a profile like that of your target customer
To do this, of course, you must first know who follows you - something that IG Insights makes it easy for you to know demographics of your followers. That your target audience are women between 35 and 45 years old residing in Spain, but your followers are mostly men between 18 and 25 years old residing in Venezuela? Good that you know because it is time to rethink your strategy to get the followers that interest you most.
Step 3 - Analyze your results and make the relevant adjustments
Check your progress weekly and ask yourself many relevant questions. Is everything going as planned? Better or worse? What do you think is influencing these results? Can you do more and better than what is working for you? You must be cold and analytical. Negative results are simply that, negative results that mean something is not working and requires our attention to find out why.
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