The prediction of Durex about Instagram Addiction

facebook instagram Aug 06, 2018

Durex & Facebook? Deal? Competitors?

A recent research concluded Social Networks are affecting negatively personal relationships. Moreover, few weeks ago Facebook announced the launch of a Time-Management tool for Instagram & Facebook addicts, we talked about it in this post: https://www.adsaccelerator.com/blog/facebook-instagram-time-manager

Well... Durex also predicted that few years ago and created a campaign: Turn Off to Turn ON.

Nowadays is again word of mouth because of it's very successful prediction. Watch the video: https://www.youtube.com/watch?v=O925jNVmpOQ

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Facebook Campaign Budget Optimization

By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done. 

How does the Campaign Budget Optimization work?

When setting up a Campaign, select the "Optimize budget across ad sets" option.

With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results. 

Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!

As always, test it and analyze it :)

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Learn How to Manage your Time on Instagram & Facebook: what?

Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.

This new feature will basically include:

  1. An activity dashboard
  2. A daily reminder
  3. And a new way to limit notifications

And this is exactly how will look like in both platforms:

 

How to access to let's name it... Facebook/Instagram Time Manager?

  1. Go to the settings page on either app
  2. On Instagram, tap “Your Activity,”
  3. And on Facebook, tap “Your Time on Facebook".

That's all folks :)

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Happy Birthday Instagram Stories!

Today, 2nd of August, is the 2nd Birthday of Instagram Stories.

Check the main milestones since then :)

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