Facebook: Helping People Connect with Local Businesses
Facebook is always trying to be close to people and be an important tool in Facebook & Instagram user lives.
Over 1.6 billion people around the world are connected to a small business on Facebook. People and businesses alike have told us they want even easier ways to connect.
That's why Facebook recently highlighted where are now focusing. Hereby a summary:
- Updating Pages
- Making Recommendations from your community more helpful
- Continuing to build Events
- Expanding our jobs tool to help more people find work
- Taking steps to make finding a local spot quicker
And here a video for a better explanation: video
The prediction of Durex about Instagram Addiction
Durex & Facebook? Deal? Competitors?
A recent research concluded Social Networks are affecting negatively personal relationships. Moreover, few weeks ago Facebook announced the launch of a Time-Management tool for Instagram & Facebook addicts, we talked about it in this post: https://www.adsaccelerator.com/blog/facebook-instagram-time-manager
Well... Durex also predicted that few years ago and created a campaign: Turn Off to Turn ON.
Nowadays is again word of mouth because of it's very successful prediction. Watch the video: https://www.youtube.com/watch?v=O925jNVmpOQ
Facebook Campaign Budget Optimization
By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done.
How does the Campaign Budget Optimization work?
When setting up a Campaign, select the "Optimize budget across ad sets" option.
With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results.
Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!
As always, test it and analyze it :)
Facebook Stories Ad Placement
In some accounts Facebook Stories for Ad Placement is already available.
Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.
What do I need to have in mind?
- Facebook Stories Ads are only available for mobile devices.
- This feature is gradually being rolled out and may not be available to you at this time.
Here is the official guide
Learn How to Manage your Time on Instagram & Facebook: what?
Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.
This new feature will basically include:
- An activity dashboard
- A daily reminder
- And a new way to limit notifications
And this is exactly how will look like in both platforms:
How to access to let's name it... Facebook/Instagram Time Manager?
- Go to the settings page on either app
- On Instagram, tap “Your Activity,”
- And on Facebook, tap “Your Time on Facebook".
That's all folks :)
Facebook & Google finally share data between their "Silos"
Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).
However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves.
This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from?
Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World.
Read more: https://techcrunch.com
Facebook + Augmented Reality= New Ad Format
Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:
This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.
Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information.
