Facebook is always trying to be close to people and be an important tool in Facebook & Instagram user lives.
Over 1.6 billion people around the world are connected to a small business on Facebook. People and businesses alike have told us they want even easier ways to connect.
That's why Facebook recently highlighted where are now focusing. Hereby a summary:
And here a video for a better explanation: video
Durex & Facebook? Deal? Competitors?
A recent research concluded Social Networks are affecting negatively personal relationships. Moreover, few weeks ago Facebook announced the launch of a Time-Management tool for Instagram & Facebook addicts, we talked about it in this post: https://www.adsaccelerator.com/blog/facebook-instagram-time-manager
Well... Durex also predicted that few years ago and created a campaign: Turn Off to Turn ON.
Nowadays is again word of mouth because of it's very successful prediction. Watch the video: https://www.youtube.com/watch?v=O925jNVmpOQ
By November 2017, Facebook announced the Campaign Budget Optimization. A new way to maximize Facebook & Instagram Campaigns and ensure better Return On Ad Spent (ROAS). During the firsts months of 2018, the roll out has been done.
How does the Campaign Budget Optimization work?
When setting up a Campaign, select the "Optimize budget across ad sets" option.
With this option, Facebook will automatically distribute your Budget between all your Ad Sets to get the best results.
Despite the fact Facebook says is the current best way to Optimize your campaigns... doubt it!
As always, test it and analyze it :)
In some accounts Facebook Stories for Ad Placement is already available.
Facebook Stories was born last year to compete with Snapchat and Instagram Stories. It took Facebook 1,5 years to start adding Ads.
What do I need to have in mind?
Here is the official guide
Yes, you read well. Facebook yesterday's announcement was the launch of a tool to manage your time on Instagram and Facebook.
This new feature will basically include:
And this is exactly how will look like in both platforms:
How to access to let's name it... Facebook/Instagram Time Manager?
That's all folks :)
Who has not suffered from different Attribution Models between the two Digital Marketing Giants, Facebook & Google? At least in the US and Europe one can clearly say that these two giants have a Duopoly when it comes to Digital Media Spend (>60% in the US in 2017).
However, up until this year they never really communicated between each other and therefore lead their customers to wrong conclusions because every one attributed the conversions mainly to themselves.
This could result for example in the scenario where an eCommerce Owners sees in Shopify 10 Sales per day, but Google says that 7 from them come form AdWords an Facebook says that 8 of them come from Facebook Ads. But where do the 5 additional sales come from?
Well, they basically come from double-attribution which is now finally tackled by the biggest Data-Transfer-Project of Digital Marketing World.
Read more: https://techcrunch.com
Yes, you read the title properly. Facebook is working in a new Ad Format with Augmented Reality. No more words, see the picture below:
This new AR Ad format will be available for News Feed Placement. There is still no release date, but some brands has already tested the new feature. Michael Kors and Sephora among others.
Go to https://techcrunch.com/2018/07/10/facebook-ar-ads/ for more detailed information.
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