Facebook has announced that it is introducing more ways for the Creators to earn money on its site, starting by giving them the ability to choose better placement for ads in their videos. Facebook says that creators will now have the choice to include non-interruptive advertising formats, such as pre-roll or image-based ads. 

Facebook Stars

Facebook is testing Stars a new feature that was originally designed for the gaming community to let creators make money directly from their hardcore fans. Viewers can purchase packs of 100 Stars for $1.40, and streamers will get 1 cent per Star sent. 

Facebook is also analyzing how much the creators of their followers earn through their direct payments. The company’s “Fan subscriptions” program lets viewers pay creators each month for exclusive content and other rewards. This is an option very similar to the start-up Patreon, which lets an individual collect payments from fans.

Brand Collab...

Facebook recently announced new ways to easily edit existing video with three new video editing tools: automatic cropping, video trimming and image and text overlays.

These tools are already available in Ads Manager and can help you to reduce the resources to create new video content for your campaigns. 

How to manually crop a video in Ads Manager: 

• Upload your new Video or select a video from your library.
• Click Customize Video to open the Edit Video window and then select the Crop tab on the left of the window.
• Choose a desired aspect ratio. For example: 1:1, 16:9, 9:16, 4:5, or 2:3.
• Move the cropper to show the parts in your video you want to highlight. This step is optional. You can click Preview to hide the cropping grid.
• Click Apply Changes. That´s it! Your video is now cropped!

How to Trim the Duration of a Video Ad:

• Upload your new Video or select a video from your library.
• Click Customize Video to open the Edit Video window.
• From the timeline...

Facebook announced an ambitious plan to launch a cryptocurrency named Libra, a new digital currency similar to bitcoin (a way of sending money across borders without incurring significant fees) for global use, one that could generate more e-commerce on its services and boost ads on its platforms.

Libra, is being developed by Facebook, but the company intends to share control with a consortium of organizations, including venture capital firms, credit card companies, and other tech giants.

Libra could also open online commerce to huge numbers of people around the world who currently don't have bank accounts or credit cards. Read the press release

The digital currency is scheduled to launch sometime in the next six to 12 months. Here’s a sneak peek at what the experience of using Calibra will be like:

Facebook is - finally- launching a new feature: Avatars, a playful way for users to represent themselves in Messenger chats and News Feed comments. This feature lets you customize a virtual lookalike of yourself for use as stickers in chat and comments.

You can personalize your Avatar’s face, hair, and clothes. Here you can see an example:

Avatars is currently only available to users in Australia, but all Facebook users will be able to create them sometime at the end of 2019 or early 2020. We would love to be able to create our avatar now! 

The feature I'm going to talk about in this post is not new (was released a couple of months back). However, on daily conversations with E-Commerce Owners and marketers, I noticed the vast majority of them still don't know about this easy and free trick.

Since all the Cambridge Analytica scandal was uncovered, which had its decisive or critical point on March 2018, Facebook is working on being more transparent. That's one of the main reasons why the Info and Ads section was added on Facebook Fan pages. The era of "dark posts" is close.

Going straight to the point, if you want to spy on your competitor's Facebook Ads, go to their fan page and on the right side column, look at Page Transparency (normally the last one) -> See more.

By clicking "Ads From This Page" you will see the latest Ads of your competitor. 

Eventbrite and Facebook announced the launch of a new “Ticketing on Facebook” product that brings ticketing functionality to Facebook Events. Facebook users can now sell tickets to events “without ever leaving the app” with this functionality. The idea is that people will be able to buy tickets without being chucked out to a third-party site.

The new feature allows anyone with a Facebook page to “Create Tickets” when setting up an event, easily adding paid or free tickets to their event. Tickets will also be shown on the Facebook Event Page quite prominently, and users can buy tickets directly on Facebook, or register for free events as well.

“700 million people use Facebook Events each month and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events”, said Pat Poels,...

As it was announced more than a year ago, Facebook will launch in the months to come a new privacy feature called Clear History. This was a direct response to the repercussions generated after the Cambridge Analytica where the European authorities demanded a more intense focus on users data privacy.

The Clear History feature is designed to deliver more transparency for users, showing them a list of the apps and websites they have visited that employ Facebook business tools like the Facebook Pixel, SDK and API.

Impact on advertising

It is not clear yet when it will be released and how easy it will be for users to implement Clear History; so there are a lot of questions yet. Far from being an obstacle in the digital marketing world, this could be seen as an opportunity to design strategies more creative and innovative.

The feature itself will allow a stricter separation between the internet browsing and Facebook profiles for the users that choose so. In a blog post, the company...

During the Facebook F8 developer conference in San Jose, California, Facebook announced several updates to Instagram, Facebook, Messenger and Whatsapp. So in this article, I’ll run through five of Facebook’s major announcements for marketers:

1. Instagram Stories Create Mode and less prominent likes

Instagram has new camera features. The camera in Instagram Stories is getting an overhaul, making it easier to find and use some features. Create Mode will let you create an image for Stories that isn’t a photo or video. Now, it’ll be easy to just post a solid color background with text or GIFs over it. 

Instagram will test hiding the like count from photos and view count from videos in an effort to get users to pay attention to the content itself and not their associated engagement metrics. The account owner will still be able to access their own metrics and see the total likes or...

Have you ever wondered where your brand is appearing when selecting the Audience Network, Instant Articles or In-Stream Videos?

Wouldn't you like to prevent your Ads from running next to certain types of content?

If you want, you can.

Basically you have follow the next steps:

1. Access to the edition section of an Ad Set.
2. Click on Chart (instead of edit / pencil icon ) and then on Placement.
3. Just below the charts, you will find this new function.

Two things could happen after doing this 3 firsts steps:

1. You download the excel and is empty
2. The excel has what I was looking for

In both cases, go then to the "Edit" section of the Ad Set (pencil)

and apply or create a Block List (in case the excel was not empty)

You can also exclude categories as seen above this line.

Going back-> if your downloaded excel was empty, click on Create a block List.

You will access to the are where Block Lists are created + another chance to download the list of places where your ads could have...

Facebook Marketplace is now available for Ads!

However, as all new features, this new Ad placement is being rolled out gradually and may not be available to you yet. Be patient :)

What is Facebook Marketplace?

In words of Facebook, it is a place to discover and purchase products in local communities and from businesses. So you could browse for second hand or new products.

Based on the context of product searches, previous behavior and all the power of the algorithms, Facebook Marketplace Ads are shown.

These are the 3 advantages of Adverting in Facebook Marketplace:

1. Reach your customers where they actively shop
2. Easily scale ads with automatic placements
3. Get more efficient outcomes

Would you like to know more about ads on Marketplace? Then click here.